Press releases are one of the most effective and efficient ways for you to disseminate important
information and communicate with your organization’s various stakeholders. A well-crafted
press release must not only communicate its intended message but must also increase the
likelihood of it being picked up and reported by the media. Only then will your intended message
reach your target audience. You will learn to hone your press release writing skills to achieve
This course is relevant to all speech writers, aides and advisors to Ministers, Politicians and
public figures. It also suit press officers, researchers and public officials who are responsible for
preparing Materials and drafting speeches.
By the end of this course, you will be able to:
ï¶ Identify the factors which contribute to a good speech
ï¶ Structure your messages and use appropriate language in crafting effective speeches
ï¶ Recognize the importance of researching the audience
ï¶ Write speeches which appeal to your audience
What makes a good speech?
ï¶ Defining the aim of the speech: what is the message?
ï¶ Researching the audience
ï¶ Gathering the information and verifying the facts
ï¶ Drawing up an outline
ï¶ Putting up the first draft
ï¶ Checking the links
ï¶ Using spoken English
ï¶ Crafting sound bites
ï¶ Useful devices in speech writing
Participants should be reasonably proficient in English. Applicants must live up to AFRIEX
TRAINING LTD admission criteria.
The instructor led trainings are delivered using a blended learning approach and comprises of
presentations, guided sessions of practical exercise, web based tutorials and group work. Our
facilitators are seasoned industry experts with years of experience, working as professional and
trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be
reasonably proficient in English.
TRAINING VENUE, LOGISTICS AND PAYMENT
ï¶ Training is residential and will be held at Afriex Training Centre.
ï¶ The course fee covers the course tuition, training materials, two break refreshments,
lunch, and study visits.
ï¶ Accommodation and airport transfer are arranged upon request by the participant.
ï¶ This training can also be tailor made for your institution upon request. You can have it
delivered in our training Centre or at a convenient location.
ï¶ For further inquiries, please contact us on email@example.com
ï¶ Payment should be made to Afriex Training Limited bank account before the start of the
training and receipts sent to firstname.lastname@example.org
ï¶ Upon successful completion of this training, participants will be issued with an Afriex
Training Ltd certificate.