Afriex Development Institute

INTRODUCTION

Press releases are one of the most effective and efficient ways for you to disseminate important

information and communicate with your organization’s various stakeholders. A well-crafted

press release must not only communicate its intended message but must also increase the

likelihood of it being picked up and reported by the media. Only then will your intended message

reach your target audience. You will learn to hone your press release writing skills to achieve

these goals.

DURATION

2 Day

TARGET AUDIENCE

This course is relevant to all speech writers, aides and advisors to Ministers, Politicians and

public figures. It also suit press officers, researchers and public officials who are responsible for

preparing Materials and drafting speeches.

COURSE OBJECTIVES

By the end of this course, you will be able to:

 Identify the factors which contribute to a good speech

 Structure your messages and use appropriate language in crafting effective speeches

 Recognize the importance of researching the audience

 Write speeches which appeal to your audience

COURSE CONTENT

What makes a good speech?

 Defining the aim of the speech: what is the message?

 Researching the audience

 Gathering the information and verifying the facts

 Drawing up an outline

 Putting up the first draft

 Checking the links

 Using spoken English

 Crafting sound bites

 Useful devices in speech writing

REQUIREMENTS

Participants should be reasonably proficient in English. Applicants must live up to AFRIEX

TRAINING LTD admission criteria.

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of

presentations, guided sessions of practical exercise, web based tutorials and group work. Our

facilitators are seasoned industry experts with years of experience, working as professional and

trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be

reasonably proficient in English.

TRAINING VENUE, LOGISTICS AND PAYMENT

 Training is residential and will be held at Afriex Training Centre.

 The course fee covers the course tuition, training materials, two break refreshments,

lunch, and study visits.

 Accommodation and airport transfer are arranged upon request by the participant.

 This training can also be tailor made for your institution upon request. You can have it

delivered in our training Centre or at a convenient location.

 For further inquiries, please contact us on training@afriextraining.org

 Payment should be made to Afriex Training Limited bank account before the start of the

training and receipts sent to training@afriextraining.org

 Upon successful completion of this training, participants will be issued with an Afriex

Training Ltd certificate.