Course fee: KSH 80,000, USD 1,000 Start Date: 07/02/2022 End Date: 11/02/2022 Registration closed, view 2022 course calender


Strategic planning is about positioning the organization for a future which will be different from the past. Almost everything we do in today’s public or private (business) world invokes heavy competitive pressure: attracting foreign investments, “customer” habits change, new competitors appear, and factors outside your control could delay your project. We therefore need to think strategically, plan in ways which are execution-able, and make decision as to what actions to take to minimize disruptions to our plans.


5 Days


This course is designed for:

v  Professionals who are relatively new to team leadership and management

v  Established supervisors who have not had formal supervisory training

v  Upcoming mangers, senior manages and general management professionals

v  Team Leaders who wish to increase their effectiveness

v  Those who wishes to refresh and develop their leadership and management skills


By the end of the course, participants will be able to:

v  Understand and Develop the strategic direction

v  Identify the Company strengths and weaknesses

v  Identify markets and competitions

v  Formulate possible strategies

v  Do a strategic plan for your organization or department

v  Draw up and implement an action plan

v  Achieve objectives by linking KPIs, business goals and vision


Strategic Thinking

v  What is our business? Why do we choose this business?

v  Leadership roles in supporting this: Styles and case

v  Example of Strategic Thinking & Planning: The Value Curve

v  Culturalize The Strategic Thinking & Planning: Concept and application of Lean Management

Ideas toward achieving business vision

v  Business idea generation: focus on problem solving

v  What is our vision?

v  How do we ACHIEVE the vision?

Necessities to effective strategic thinking

v  SWOT Analysis: looking at our strengths and weaknesses

v  Market Analysis

v  Market Options Matrix – definition, case, commentary, what can we do

v  Growth-Share Matrix – definition, case, commentary, what can we do

v  Competitive Environment: the 5 Forces – definition, case, commentary, what can we do

Goal setting and Implementation

v  Workshop on Strategies and Plans: WHAT do we need to do to achieve the vision?

v  Tools to help KPIs:

v  SMART goals

v  Parkinson Principle in goal setting

Final results and measurement:

v  Departmental KPIs and Target setting: HOW do we ensure they become realized?

v  Practical department by department KPI workshop

v  Converting Vision to Reality: achieving company’s vision

v  How to do it in a way that is easy to be understood and implemented


This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of theory, group works, discussions and case studies.

Training manuals and additional reference materials are provided to the participants


v  Training is residential and will be held at Afriex Training Centre.

v  The course fee covers the course tuition, training materials, two break refreshments, lunch, and study visits.

v  Accommodation and airport transfer are arranged upon request by the participant.

v  This training can also be tailor made for your institution upon request. You can have it delivered in our training Centre or at a convenient location.

v  For further inquiries, please contact us on

v  Payment should be made to Afriex Training Limited bank account before the start of the training and receipts sent to

v  Upon successful completion of this training, participants will be issued with an Afriex Training Ltd certificate.

Registration closed, view 2022 course calender

Contact Details

Anniversary Towers 8th Flr, Nairobi
+254 715 310 685 | +254 732 543 623

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Afriex Training

We engage in empowering individuals, organizations, and societies through quality trainings.